Issue Nº 01 · for fashion, travel & beauty creators
Vellurais the autonomous social agent for luxury lifestyle creators. It watches what is climbing across five platforms, drafts posts tuned to your voice, schedules them at the moment your audience is actually watching, and replies to comments and DMs — including with voice notes — while the weekly executive brief closes the loop.
01 · What it does
Vellurareplaces the patchwork — the trend scraper in a tab, the drafting tool in another, the scheduler in a third, the brief in a Slack DM on Sunday night — with one workflow built for the way a single creator’s feed actually moves.
A standing watch on Instagram, TikTok, Threads, YouTube Shorts, and X — Vellura reads what is climbing in fashion, travel, and beauty for your specific following, not the generic trending page.
In your voice, not the internet's.
Every draft is written in a profile built from your last ninety days of posts — vocabulary, cadence, the kind of closing lines only you would write. Approve in one tap, or rewrite in your head and send it back.
Your cadence, not a content-mill cadence.
A single calendar pushes the same post to the platforms where it will perform, formatted natively to each — square on Instagram, vertical on Reels, conversational on Threads.
One calendar, five feed shapes.
Replies triage into the buckets that need a human (booking inquiries, brand outreach) and the ones that don't (greetings, emoji, routine questions) — Vellura handles the second, with ElevenLabs-generated voice notes where it earns the reply.
A voice note, where it earns it.
Adjacent luxury accounts are read weekly — the posts that broke out, the formats that traveled, the brands that paid. Pulled from the same Traackr and Scrape Creators intelligence luxury houses already pay for.
The intelligence report, without the retainer.
A short, editorial-style report every Monday — follower velocity, top-performing formats, competitor moves, and the four or five recommended next actions for the week ahead.
Monday morning, in your inbox.
02 · How it runs
Vellura does the watching while you sleep, the drafting over coffee, and the scheduling before you finish the inbox. You approve; the rest is rhythm.
Request the long walkthroughFive platforms, your following and the three adjacent accounts you actually respect. Vellura reads the moves overnight so the curator doesn't wake up to doomscroll.
By the time you open the app, three on-brand drafts are waiting — one safe, one editorial, one that pushes. Each tagged with the trend it answers to and the platform it's shaped for.
Vellura picks the time per platform — your audience's actual peak, not generic best-practice. Approve once, watch the calendar fill the rest of the week.
Engaged DMs and comments route through Vellura — answered where it can, escalated where it shouldn't. Friday at 18:00 the executive brief lands in your inbox ready for Monday.
03 · See Vellura at work
Pick a trending topic and watch Amara go to work — a TikTok hook, a Reels caption, an IG grid caption, all written in her voice. No account, no signup.
Three drafts, one pass.
Pick a trending topic — the drafter writes a TikTok hook, a Reels caption, and a grid post, all in Amara's slow-Lisbon cadence.
Amara is a fictional creator built for this demo.
04 · The brief
Vellura’s weekly brief is the same shape as a Traackr or Scrape Creators report: follower velocity, top-performing formats, what the comparable set is doing, and four or five things to do this week.
Weekly brief · interactive preview
"You gained followers at twice the rate you posted. The format win is the vertical carousels on travel — book a second trip post for next week."
05 · Pricing
Vellura sits above the individual-creator tools and below the agency suites. The premium reflects the luxury-specific positioning and the consolidated scope no single existing product yet offers.
Solo · Founder-Influencer · Boutique Agency
Invitation-only cohort$149
– $279 / month
Price is set per cohort based on follower tier and platform mix.
A note from the studio